RoamBi provides an excellent application for presenting Salesforce.com data as interactive visualization on an iPhone. As one of the supported data sources available with the free version of RoamBi , you can retrieve the latest information available from your company’s Salesforce.com instance while on the go. This is a powerful proposition not only for a mobile sales force, but also administrators, marketing and management who interface with Salesforce.com. To publish RoamBi views against Salesforce.com, you will utilize Salesforce.com reports to provide appropriate data. Using Salesforce.com reports, RoamBi invokes Salesforce.com to do the heavy lifting.
My company, Centigon Solutions, has standardized all CRM, marketing, and support on the Salesforce.com platform. With the desire to keep up with the daily operations, there are many scenarios where RoamBi assists me in tracking my organization’s ability to close opportunities, follow up on leads, and serve Centigon Solutions customers.
There is a lot of valuable information stored inside of Salesforce.com that is useful on the go. If your organization utilizes the “Products” capabilities within Salesforce.com Enterprise, you can use RoamBi as a reference tool for tracking the latest product SKUs and pricing information. In my case, Centigon Solutions stores all SKUs in Salesforce.com so we can report on product performance, support cases, etc. Organized by product family, CataList organizes all of my products so that anyone within Centigon Solutions can get an up to the minute view of current product pricing and availability.
Below is a list of other ways I am currently using RoamBi at Centigon Solutions:
- Pipeline/Sales
- Pipeline by Stage- CataList
- Sales by Source- CataList
- Sales- Current Month Sales- SuperList
- Lead Analysis
- Daily Trials by Campaign- CataList
- Current week trial Download Leads by Product- PieView
- Neglected Leads- SuperList
- Support
- Aging Cases- CataList
- Administrative
- Current Month customer portal sessions- CataList




RoamBi SuperList by default will assign the first column as the key dimension. This key column will be also utilized as the left-most column of the table, which is fixed (figure 5). In this RoamBi SuperList example, the first column of the customer list contains a list of customers. While

While RoamBi provides tremendous flexibility for implementing intuitive views, incorporating best practices that save you valuable time, while facilitating a usable data structure for your data visualization needs. When working with Excel, all RoamBi Views require a flattened vertical table where any combination of columns can be grouped and then assigned to charts and tables within the view. By default the first row in most RoamBi Views is used to assign group names, while the second row identifies the column titles.
Each column containing consistently formatted numeric values will be enabled as pie values. While this example contained several columns containing numeric values, only the first 5 key measures were intended for use in the PieView, while the remaining columns were reserved for supporting charts located on the detail card (figure 3).


By default, the first row in most RoamBi Views is used to assign group names, while the second row identifies the column titles. To streamline the process for defining groups for CataList, during the import step within RoamBi Designer, define the first two rows as your titles.
Once the key column (card title column) is chosen, you can create or modify layout groups which can be assigned to any RoamBi chart and micro-chart (figure 12). To successfully create a chart within the detail card, you need to create groups within the RoamBi Publisher layout tab containing at least two columns containing the same numeric formatting. If either column contains text values or inconsistent number formatting characters ($, %, etc), RoamBi will not enable charting capabilities for that group.


